OL 326 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a case study analysis and strategy proposal.
Social responsibility is an ethical philosophy that suggests an individual or a group of individuals, such as an organization, has an obligation to act for the benefit
of society at large. Corporations in any industry have experienced change in corporate social responsibility (CSR) due to both internal (employee) and external
(customer, regulatory agencies, environmental) influences. These influences require leaders to better educate themselves and the organization on their strategy
in regard to CSR.
The purpose of this project is to analyze and critique an organization based on what is expected of a corporate strategy in regard to social responsibility.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two and Four. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
ï‚· Critique social responsibility principles and concepts as they relate to scholarly research, evidence, and real-worldrelevance
ï‚· Analyze internal and external influences to organizational operations as they relate to the effective application of socialresponsibility
ï‚· Analyze the potential benefits and risks of the strategy planning of an organization for ensuring organizational effectiveness
ï‚· Develop strategy plans that appropriately draw from modern principles of social responsibility and are substantiated byevidence
ï‚· Assess the ethical implications of real-world issues and problems in corporate social responsibility from multipleperspectives
Prompt
For this project, you will analyze the case study ITC LTD: Toward a Triple Bottom Line Performance. You will look at various aspects of both the daily operations of
the company as well as management strategies to determine the impact they have on the social responsibility of the company. You will examine the impact this
has on the internal and external stakeholders of the company, as social responsibility impacts them the most. Then, you will devise a revised strategy plan that
addresses any gaps and risks you have identified in regard to social responsibility.
Specifically, the following critical elements must be addressed:
I. Introduction: In this part of the project, you will introduce the company present in the case study, describing the important attributes of the company
that should be considered when analyzing its consideration of social responsibility. Describe the organization in the case study. In other words, how is
the organization described in the case study? What are its key attributes? What are its strengths and weaknesses?
II. Analysis of Social Responsibility: In this part of the project, you will begin your analysis of the case study, examining how the strategy plan of the
organization in the case study considers social responsibility.
a) Analyze the organization’s strategy plan for compliance with the current acceptable standards or norms relative to social responsibilitytoday.
b) Analyze the organization’s strategy plan for any gaps in social responsibility that might be potential risks to internal and externalstakeholders.
c) Predict the potential positive and negative impacts to internal and external stakeholders regarding social responsibility that would result from
the strategy plan. In other words, what might happen to the employees and/or people involved in the company regarding social responsibility
from this strategy plan? You could consider both the present and future impacts.
d) Critique the evolution of strategy planning related to social responsibility within the organization. In other words, what may have influenced the
evolution of strategy planning related to social responsibility unique to this organization?
e) Explain how this organization is or is not consistent with regard to social responsibility when compared within its own industry and when
compared to outside industries. Be sure to justify your response.
III. Ethical Decision-Making: In this part of the project, you will continue your analysis of the case study, examining how the strategy plan of the
organization considers ethics in decision-making processes.
a) Analyze the organization’s strategy plan for decision-making processes that it employs. In other words, based on the strategy plan, how does
the organization make decisions?
b) Explain how aspects of ethics were considered in the decision-making processes of the organization. In other words, what were the ethical
considerations related to social responsibility in the decisions made by the organization? You could consider the connection between ethics and
organizational decision making and how ethics influence those decisions.
c) Analyze the organization’s strategy plan for any gaps in the decision-making process that could be considered potential risks to internal and
external stakeholders.
IV. Critique the Organization: In this part of the project, you will continue your case study analysis, critiquing the organization regarding how it considers
social responsibility and how its processes have been influenced internally and externally.
a) Utilizing the information in the case study and your previous analysis, determine the appropriate components for a strategic CSR plan for the
organization.
b) Compare the components chosen pertaining to the organization with other organizations with similar or different strategiccomponents.
c) Explain how the organization’s internal and external influences have impacted the strategy plan’s compliance with industry standards and
common practice in regards to social responsibility.
d) Determine potential risks in the current strategy plan and compare them with other relevant organizations (in particular, the same industry) to
determine if these risks are common or unique to the organization.
V. Revised Strategy Plan: In this part of the project, you will imagine you have assumed a leadership role within the organization. You will utilize the case
study and your previous analysis to develop a new strategy plan for the organization addressing its socialresponsibility.
a) Develop a revised strategy plan for the organization, addressing any potential risks or gaps regarding social responsibility previously identified in
your case study analysis.
b) Explain the process regarding how the revised strategy plan was developed. Be sure to describe why certain components were selected and how
they are important to the organization as related to social responsibility.
c) Discuss how you considered the influence of internal and external forces when developing your revised strategy plan. In other words, how did
you account for the internal and external influences that affected the first strategy plan in the development of your revised strategy plan?
d) Explain how issues of ethics were considered when developing the revised strategy plan. If issues of ethics did not need to be considered or
revised, explain why.
Milestone One: Introduction
Milestones
In Module Two, you will submit the introduction. The final project requires that you analyze ITC LTD, a diversified company that has heavily invested in tobacco
and cigarettes in India. For Milestone One, you will introduce the company in the case study, describing the important attributes of the company that should be
examined when analyzing its consideration of social responsibility. How is the organization described in the case study? What are its key attributes? What are its
strengths and weaknesses? What do you see as its primary CSR issue? This milestone will be graded with the Milestone OneRubric.
Milestone Two: Analysis of Social Responsibility and Ethical Decision-Making
In Module Four, you will submit Sections II and III of the final project, which are the analysis of social responsibility and ethical decision-making. As part the
analysis of social responsibility, address the following issues: define the primary stakeholders both internal and external, the organization’s compliance to social
responsibility, and gaps in social responsibility that may be potential risks to internal and external stakeholders. What might happen to the employees and/or
people involved in the company regarding social responsibility from this strategy plan? Consider both the present and future impacts. What may have influenced
the evolution of strategy planning related to social responsibility unique to this organization? Explain how this organization is or is not consistent with regard to
social responsibility when compared within its own industry and when compared to outside industries. Regarding ethical decision-making, examine how the
organization’s strategy plan involves ethics in its decision-making process. How does the organization make decisions? What were the ethical considerations
related to social responsibility in the decisions made by the organization? How do ethics influence these decisions? Are there any gaps in the decision-making
process that could be considered potential risks to internal and external stakeholders? This milestone will be graded with the Milestone Two Rubric.
Final Submission: Final Case Study Analysis and Strategy Proposal
In Module Seven, you will submit the final case study analysis and strategy proposal. It should be a complete, polished artifact containing all of the critical
elements of the final project. It should include the information from the two milestones plus Section IV, Critique of Organization, and Section V, Revised Strategy
Plan, making sure to reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your case study analysis and revised strategy plan should follow these requirements: 8–12 pages, double-spaced, 12-point Times New
Roman font, one-inch margins, and APA sixth edition citations and style.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Introduction Meets “Proficient†criteria, and
description is an especially
comprehensive overview of the
organization
Describes the key attributes,
strengths, weaknesses, and
consideration of social
responsibility of the
organization in the case study
Describes the key attributes,
strengths, weaknesses, and
consideration of social
responsibility of the
organization in the case study,
but description is cursory
Does not describe the key
attributes, strengths,
weaknesses, and consideration
of social responsibility of the
organization in the case study
4.75
Analysis of Social
Responsibility:
Compliance
Meets “Proficient†criteria, and
analysis demonstrates nuanced
understanding of the current
acceptable standards or norms
relative to social responsibility
Analyzes the organization’s
strategy plan for compliance
with current acceptable
standards or norms relative to
social responsibility today
Analyzes the organization’s
strategy plan for compliance
with current acceptable
standards or norms relative to
social responsibility today, but
analysis is cursory
Does not analyze the
organization’s strategy plan for
compliance with current
acceptable standards or norms
relative to social responsibility
today
5.75
Analysis of Social
Responsibility:
Potential Risks
Meets “Proficient†criteria, and
analysis demonstrates a
nuanced understanding of
potential risks associated with
social responsibility
Analyzes the organization’s
strategy plan for any gaps in
social responsibility that might
be potential risks
Analyzes the organization’s
strategy plan for any gaps in
social responsibility that might
be potential risks, but analysis is
cursory or inappropriate
Does not analyze the
organization’s strategy plan for
any gaps in socialresponsibility
that might be potential risks
5.75
Analysis of Social
Responsibility:
Positive and
Negative Impacts
Meets “Proficient†criteria, and
prediction demonstrates keen
insight into both the present
and future impacts of the
strategy plan with regard to
social responsibility
Predicts the potential positive
and negative impacts regarding
social responsibility that would
result from the strategy plan
Predicts the potential positive
and negative impacts regarding
social responsibility that would
result from the strategy plan,
but prediction is cursory or
inappropriate
Does not predict the potential
positive and negative impacts
regarding social responsibility
that would result from the
strategy plan
5.75
Analysis of Social
Responsibility:
Evolution
Meets “Proficient†criteria and
critique of strategy plan
demonstrates a nuanced
understanding of how the
internal and external influences
on the organization have
impacted the evolution of the
consideration of social
responsibility within the
company
Critiques how the strategy
planning related to social
responsibility has evolved
within the organization in
response to internal and
external influences
Critiques how the strategy
planning related to social
responsibility has evolved
within the organization in
response to internal and
external influences, but critique
is cursory or inappropriate
Does not critique how the
strategy planning related to
social responsibility has evolved
within the organization in
response to internal and
external influences
5.75
Analysis of Social
Responsibility:
Consistent
Meets “Proficient†criteria and
explanation demonstrates keen
insight into how social
responsibility of the company is
consistent compared to outside
influences
Explains how this organization is
or is not consistent with regard
to social responsibility
compared within their own
industry and outside industries
Explains how this organization is
or is not consistent with regard
to social responsibility
compared within their own
industry and outside industries,
but explanation is cursory or
inappropriate
Does not explain how this
organization is or is not
consistent with regard to social
responsibility compared within
their own industry and outside
industries
5.75
Ethical DecisionMaking: DecisionMaking Process
Meets “Proficient†criteria and
analysis demonstrates a
nuanced understanding of the
decision-making processes
employed by the organization
Analyzes the strategy plan of
the organization for the
decision-making processes that
are employed
Analyzes the strategy plan of
the organization for the
decision-making processes that
are employed, but analysis is
cursory
Does not analyze the strategy
plan of the organization for the
decision-making processes that
are employed
5.75
Ethical DecisionMaking: Ethics
Meets “Proficient†criteria and
explanation demonstrates a
nuanced understanding of the
connection between ethics and
decision-making processes
Explains how aspects of ethics
were considered in the
decision-making processes of
the organization
Explains how aspects of ethics
were considered in the
decision-making processes of
the organization, but
explanation is cursory or
inappropriate
Does not explain how aspects of
ethics were considered in the
decision-making processes of
the organization
5.75
Ethical DecisionMaking: Gaps
Meets “Proficient†criteria and
analysis demonstrates keen
insight into the gaps in the
decision-making process that
could be potential risks
Analyzes the organization’s
strategy plan for any gaps in the
decision-making process that
could be potential risks
Analyzes the organization’s
strategy plan for any gaps in the
decision-making process that
could be potential risks, but
analysis is cursory or
inappropriate
Does not analyze the
organization’s strategy plan for
any gaps in the decision-making
process that could be potential
risks
5.75
Critique the
Organization:
Components
Meets “Proficient†criteria and
determination demonstrates
keen insight into the
appropriate components for a
strategic CSR plan
Determines the appropriate
components for a strategic CSR
plan for the organization
Determines the appropriate
components for a strategic CSR
plan for the organization, but
determination is cursory or
inappropriate
Does not determine the
appropriate components for a
strategic CSR plan for the
organization
5.75
Critique the
Organization: Other
Organizations
Meets “Proficient†criteria and
comparison demonstrates a
nuanced understanding of
components chosen and how
other organizations with similar
or different components relate
to the organization
Compares the components
chosen pertaining to the
organization with other
organizations with similar or
different strategic components
Compares the components
chosen pertaining to the
organization with other
organizations with similar or
different strategic components,
but comparison is cursory or
inappropriate
Does not compare the
components chosen pertaining
to the organization with other
organizations with similar or
different strategic components
5.75
Critique the
Organization:
Internal and
External Influences
Meets “Proficient†criteria and
explanation demonstrates a
nuanced understanding of how
the organization’s internal and
external influences have
impacted the strategy plan’s
compliance with industry
standards and common practice
regarding social responsibility
Explains how the organization’s
internal and external influences
have impacted the strategy
plan’s compliance with industry
standards and common practice
regarding social responsibility
Explains how the organization’s
internal and external influences
have impacted the strategy
plan’s compliance with industry
standards and common practice
regarding social responsibility,
but explanation is cursory or
inappropriate
Does not explain how the
organization’s internal and
external influences have
impacted the strategy plan’s
compliance with industry
standards and common practice
regarding social responsibility
5.75
Critique the
Organization:
Potential Risks
Meets “Proficient†criteria and
determination makes cogent
comparisons between the risks
of the organization with other
organizations
Determines potential risks in
the current strategy plan and
compares them with other
relevant organizations to
determine if these risks are
common or unique to the
organization
Determines potential risks in
the current strategy plan and
compares them with other
relevant organizations to
determine if these risks are
common or unique to the
organization, but determination
is cursory or inappropriate
Does not determine potential
risks in the current strategy plan
and does not compare them
with other relevant
organizations to determine if
these risks are common or
unique to the organization
5.75
Revised Strategy
Plan: Potential
Risks
Meets “Proficient†criteria and
developed strategy plan
demonstrates keen insight into
how to address the potential
risks or gaps regarding social
responsibility
Develops a revised strategy plan
for the organization, addressing
any potential risks or gaps
regarding social responsibility
previously identified in case
study analysis
Develops a revised strategy plan
for the organization, addressing
any potential risks or gaps
regarding social responsibility
previously identified in case
study analysis, but developed
plan is cursory or inappropriate
Does not develop a revised
strategy plan for the
organization addressing any
potential risks or gaps regarding
social responsibility previously
identified in case study analysis
5.75
Revised Strategy
Plan: Process
Meets “Proficient†criteria and
explanation demonstrates keen
insight into how the
components used influenced
the development of the revised
strategy plan
Explains the process regarding
how the revised strategy plan
was developed and explains
why certain components were
used and why they are
important to the organization
Explains the process regarding
how the revised strategy plan
was developed and explains
why certain components were
used and why they are
important to the organization,
but explanation is cursory or
inappropriate
Does not explain the process
regarding how the revised
strategy plan was developed
and does not explain why
certain components were used
and why they are important to
the organization
5.75
Revised Strategy
Plan: Influence
Meets “Proficient†criteria and
discussion demonstrates a
nuanced understanding of the
influence of internal and
external forces on the
development of the revised
strategy plan
Discusses how the influence of
internal and external forces was
considered when developing
the revised strategy plan
Discusses how the influence of
internal and external forces was
considered when developing
the revised strategy plan, but
discussion is cursory
Does not discuss how the
influence of internal and
external forces was considered
when developing the revised
strategy plan
5.75
Revised Strategy
Plan: Ethics
Meets “Proficient†criteria and
explanation demonstrates a
nuanced understanding of
ethics and their importance
when developing the revised
strategy
Explains how issues of ethics
were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
explains why
Explains how issues of ethics
were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
explains why, but explanation is
cursory or inappropriate
Does not explain how issues of
ethics were considered when
developing the revised strategy
plan and if ethics did not need
to be considered or revised,
does not explain why
5.75
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
3.25
Total 100%
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