Mgt 360 – Managing Cultural Differences and Diversity in a Global Economy

Mgt 360 – Managing Cultural Differences and Diversity in a Global Economy

Micro-theme #5 (up to 20 points)

Dr. Pisani Fall 2020

Student Name: ___________________________ Date: September 17, 2020

Please answer the following question (and sub-questions, if pertinent) in the space provided below as it pertains to the reading Blunders in International Business.

Answer ALL of the following questions.

1. Generally, how do product and product/company names play a role in the blunders offered by Ricks? Specifically address a single example of a product blunder from Ricks.

2. How do: a) package; b) taste; and c) color play a role in the blunders offered by Ricks? Using specific examples, discuss the ramifications of these errors. Specifically address a single example of a package, taste, or color blunder from Ricks.

3. Translation is a critical component of international business. Discuss the challenges and pitfalls of translation miscues (e.g., carelessness, multiple meanings, idioms) according to Ricks and strategies to mitigate translation problems. Explain using one specific example from Ricks.

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