Integrated marketing communication is designed to unify the various marketing aspects instead of working in diverse and isolated ways. It assembles the messages and links them to one particular objective of the business. Integrated Marketing Communication monitors (IMC) the marketing strategies which use extensive customer information and act aggressively on the goals. Brand promotions communicate numerous information to their end-users. IMC integrates the various marketing communications as a whole to maximize cost-effectiveness. Foundations, CRM, corporate culture, customer experience, brand focus, and numerous tools for promotions and communications are the vital components of IMC.
By bringing all of the brand’s message points together into one cohesive whole, integrated marketing strategies ensure that a brand’s message is not disjointed and confusing.. Especially in today’s world, when customers are bombarded with news and information of all kinds, integrated marketing sends a single message across all channels.
- Market ResearchÂ – Thorough understanding of customer behavior will outclass the demographic features of the market. The research will define the audience and the value of the product correctly.
- SWOT AnalysisÂ – Analysis using SWOT will comprehensively give an insight into external and internal factors. It will set a strong marketing strategy to drive the business to the optimum point.
- Setting GoalsÂ – Determining marketing objectives towards customer experience, creating awareness regarding the product and services will improve the brand image.
- BudgetÂ – As per the targets set, financial investments and ROI are crucial before initiating the marketing strategies. The SWOT analysis report will determine the funds for igniting the sales and revenue generation for the organization.
- Execution– Delivering as per the strategies set according to the organization’s objectives will ensure effective marketing.
- Evaluation-Traffic in the company’s website and social networking sites, increase in the followers’ count, high sales are all the metrics to evaluate the effectiveness of the marketing strategies.
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