Introduction:
Identify the client organization
Establish clear and specific communication goals/objectives for the communication campaign
Identify any relevant/challenging aspects of the organization/situation that you considered when developing the plan for the client
Target Audience:
Identify and describe the target audience (one segment of the intended audience)
Strategic Approach Rationale:
State the overall strategic approach (see Table 4.1, pp. 111-112 in the O’Sullivan et al. text)
List the key objectives of the communication campaign
Describe the positioning strategy you are using (i.e., the content you are emphasizing and why that approach is likely to be effective for the client organization’s communication goal)
Message, Tools, and Communication Channels:
Present key messages, tools, and communication channels that will be used to reach the target audience and achieve the communication goal
Demonstrate how the messages, tools, and channels are part of an integrated plan to achieve the desired outcome
Evaluation:
Describe a method to evaluate and measure the effectiveness of the campaign and whether the communication goal was achieved (See Chapter 7 and the example case study [Location 831-998] of the Harrington text for more discussion on evaluation methods)
NOTE: Fully support all points/decisions and illustrate to the client how/why each aspect of the plan is likely to be effective for the communication goal
Big Five Assessment
What were your results from the Big Five Assessment? Do you think the Big Five Test is reliable and valid? Why or why not?
I’ve already taken this test and this my result i will give you the description of my personality that i send it to my professor, please tell about my results and the percentage and explain that do i agree with this results or not based on my description:
my description:
I would describe my personality as a proactive and organized person. I am reliable with my work and tasks. Before I do something, I think about it and analyze it and make procedures and instructions to get the best results and I always try to improve my life by adopting myself to life’s changes. In my social interaction I’m easy to get along and I don’t have difficulty in talking to new people and making new friends and i feel friendly with people that i meet first time, but I prefer to have few close friends rather than having lots of friends. Furthermore, in most situations I react as logical person and I make decisions base on logic and evidence rather than emotion.
2) Based on the descriptions you’ve just read about people’s personalities, what is personality?
based on the other’s descriptions, personality is the way that makes people unique and makes them different from each other and also reflected in the actions, behavior and beliefs of a person. In my opinion personality’s traits are shaped by environmental components because i think these traits can change over life times due to different situations and experiences and these factors cause individuals to behave the way they do. For example people become more logical, emotionally stable as they grow older. Overall, I believe everyone must take time to know their personality because it helps them to be more successful in their interactions with others and in their daily life.
Do you agree with the results of your assessment?
Based on the results of your assessment, what do you see as your strengths and weaknesses?
How might your personality type influence your job performance?
Must have at least 3 references
Format your paper consistent with APA guidelines. Plagiarism and late work will not receive payment.
My personality type is openness to experience. Below are the five personalities:
Five factors[edit]
Openness to experience: (inventive/curious vs. consistent/cautious). Appreciation for art, emotion, adventure, unusual ideas, curiosity, and variety of experience. Openness reflects the degree of intellectual curiosity, creativity and a preference for novelty and variety a person has. It is also described as the extent to which a person is imaginative or independent, and depicts a personal preference for a variety of activities over a strict routine. High openness can be perceived as unpredictability or lack of focus. Moreover, individuals with high openness are said to pursue self-actualization specifically by seeking out intense, euphoric experiences, such as skydiving, living abroad, gambling, et cetera. Conversely, those with low openness seek to gain fulfillment through perseverance, and are characterized as pragmatic and data-driven—sometimes even perceived to be dogmatic and closed-minded. Some disagreement remains about how to interpret and contextualize the openness factor.
Conscientiousness: (efficient/organized vs. easy-going/careless). A tendency to be organized and dependable, show self-discipline, act dutifully, aim for achievement, and prefer planned rather than spontaneous behavior. High conscientiousness are often perceived as stubborn and obsessive. Low conscientiousness are flexible and spontaneous, but can be perceived as sloppy and unreliable.[4]
Extraversion: (outgoing/energetic vs. solitary/reserved). Energy, positive emotions, surgency, assertiveness, sociability and the tendency to seek stimulation in the company of others, and talkativeness. High extraversion is often perceived as attention-seeking, and domineering. Low extraversion causes a reserved, reflective personality, which can be perceived as aloof or self-absorbed.[5]
Agreeableness: (friendly/compassionate vs. analytical/detached). A tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others. It is also a measure of one’s trusting and helpful nature, and whether a person is generally well-tempered or not. High agreeableness is often seen as naive or submissive. Low agreeableness personalities are often competitive or challenging people, which can be seen as argumentative or untrustworthy.[5]
Neuroticism: (sensitive/nervous vs. secure/confident). The tendency to experience unpleasant emotions easily, such as anger, anxiety, depression, and vulnerability. Neuroticism also refers to the degree of emotional stability and impulse control and is sometimes referred to by its low pole, “emotional stability”. A high need for stability manifests as a stable and calm personality, but can be seen as uninspiring and unconcerned. A low need for stability causes a reactive and excitable personality, often very dynamic individuals, but they can be perceived as unstable or insecure.[5]
No Strong Preferences (all five dimensions): are adaptable, moderate and reasonable personalities, but can be perceived as unprincipled, inscrutable and calculating.[5]
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