In this assignment, you are toÂ assume the role of your chosen global hotelÂ company’s CSR Director. Â If you chose a hotel company or cruise line for your Case Study and Final CSR Plan just go with that. Â If you chose a restaurant company or something else, you can pick a hotel company to use just for this assignment.Â Your assignment is toÂ write an internal corporate memorandumÂ (business memo)Â toÂ theÂ Â General ManagersÂ ofÂ theÂ individual hotelsÂ inÂ theÂ companyÂ (or Hotel Managers of all ships in the fleet). You shouldÂ inform themÂ in a convincing way thatÂ all unitsÂ company-wide and worldwide are to start aÂ Â new soap andÂ room amenities recycling programÂ in conjunction withÂ Â Clean the World Foundation. Â YourÂ Â one-page memoÂ (do not submit more than one page, you must make your message fit one page) to theÂ units’ top executives shouldÂ Â announce the startÂ of the recycling projectÂ Â effective Jan. 1stÂ and convince them that the program is going to be highly worthwhile to the company, to the unit, to the cause, and to the communities that will be served by the effort. Â If you are not familiar with business memo formats in your place of business then please review the following link for instruction on how to write a business memo: Â Â How to Format a Business MemorandumLinks to an external site.
Touch onÂ the following promptsÂ in your corporate memorandum:
- Explain the initiative your companyÂ has chosen to implement and why.
- Address potential concerns you think the unit managers might have with regards toÂ implementing the initiative.
- DiscussÂ what you feel to be the key components to successfully putting thisÂ new practice intoÂ daily operations at the unit level.
- Finally, encourage the unit managers to explore and develop ties to the local community with the initiative.
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