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Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Due Week 9 and worth 300 points You are a new associate at […]

Determine whether or not existing “fair use” exceptions strike an appropriate balance between creators and users of the material. Provide two (2) specific examples to support […]

Twentieth Century African-American Artists: Postmodern Architecture. Please write one paragraph per part with a minimum of 125 words for each part.Part 1 Choose two of the […]

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you […]

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution. Respond to […]

An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing […]

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. […]

In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google. Each of these […]

Assignment 1: Bottling Company Case StudyDue Week 10 and worth 140 points Imagine you are a manager at a major bottling company. Customers have begun to […]