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PSYCHOLOGICAL AND COMMUNICATION STATES AND TRAITS Two common explanations for why people differ from one another centers on the notion of traits and states. A trait […]

Cognitive Complexity and Need for Cognition How would you describe your best friend? Fun or boring? Intelligent or stupid? Superficial or disclosive? Even-tempered or moody? According […]

ANALYZING AND ADAPTING TO AUDIENCES To us, the most entertaining part of Super Bowl Sunday is its television advertisements. This, of course, is not surprising when […]

 can speak forcefully to his audience: Let us consider a more concrete example of just and unjust laws. An unjust law is a code that a […]

An Introduction to Rhetoric 33 Development by Comparison. Comparison is a natural oper- ation of the mind. We rarely talk for long about any topic without […]

An Introduction to Rhetoric 35 offers examples either to convince us of the truth of a proposition or to deepen our understanding of a statement. Examples […]

WRITING ABOUT IDEAS days, had its principal cause in a “father complex.” By this we wanted to denote the fact that the patient’s peculiar relationship to […]

An Introduction to Rhetoric 37 of cause and effect requires you to pay close attention to the terms and situations you write about. Because it is […]

llection authors rely on cause and effect to develop their thoughts. Thomas Jefferson (p. 259) establishes the rela- tionship between abuses by the British and America’s […]